Freelance Projects
Recent:
-Rho — verbal ID & new website copy
-Truemed — positioning & email marketing
-Roi — general brand & growth marketing
-Capital — verbal ID & product marketing for rebrand
-Privy — verbal ID & product marketing for V2
-Radicle — ongoing product marketing
-Stir — verbal ID & positioning for marketplace launch
-AriZona Beverages — copywriting for 30th Anniversary campaign°
-Dame — copywriting for rebrand°
-Central Perk Coffee — email marketing strategy for launch°with Alright StudioMore:
-Anchor 2.0 launch should've stuck around.
-Finimize newsletter growth & Facebook ad strategy
-Atlas Pet Company — email marketing
-OpenSesame — event positioning & copywriting
-Segment — copywriting and acquisition strategy for webinar
-Headphones.com — email marketing
-Chippin — brand strategy & email marketing
-Ark7 — email marketingI've also advised on general growth strategy for DTC companies through Growth Collective and Right Side Up.
Full-Time Gigs
Most recently, I was working with a great team trying to build the best bank for founders at Capital, but we were acquired by Rho in the wake of the SVB (not to be confused with SBF) collapse.I was on the founding team of Atoms, focused on marketing and growth. Prior to that, I was a Product Marketing Manager for the Twitter Ads API. Before Twitter, I worked on growth and community at Product Hunt. I have also spent some time helping a family business transition to remote-first during 2020 quarantine, a challenging but rewarding experience.
Side Projects
I built Independent to help support indie shops [shut down in 2022] and Pear to connect email newsletters with advertisers [sold in 2021].I also co-write Just a Thought and run a music-sharing community for fun. I like doing things for fun.